SEO, Website Development, Web Marketing, and
positioning on the best search engines:

But definitions aren't enough. SEO, Web Marketing, website development aren't isolated elements: they're bricks to build a complex structure, to construct an integrated communication strategy on the Internet.

After all, as we've all said and heard for several years now, the market IS on the Internet. And this is just the reason why we saw something happen here that always happens on every kind of channel: after an initial phase when being present was more than enough, we went on to a phase where competition was more and more intense and abundant, requiring particular attention and increasingly professional methods to maintain the value of a Company's web presence, and we finally reached the phase when the channel – the Web – is most definitely the most important available, but it is also saturated, and it practically contains the whole of the market – whatever your specific field is.

And once we're here – in the land where being there isn't enough, when technical shrewdness isn't enough, and the system itself refuses and punishes the mere tricks of unscrupled operators large and small, there is only one possible solution: trusting all of the elements we were talking about – Web Marketing, SEO, Web site Development – to a single strategist, so that they can be combined for maximum results.